Publishing / Online Course · Sales Funnel + Email Automation
No Fear Speaking
A Complete Sales Machine Built Around a Best-Selling Book.
nofearspeaking.com
- #1
- Ranked book on public speaking globally
- 50K+
- Copies sold through the funnel system
- 3-Step
- OTO sequence driving average order value up
- 1M+
- Readers reached across 5 continents
Background
No Fear Speaking is one of the world's top-ranked books on public speaking. Exchange Four built a full Free + Shipping sales funnel with automated upsells and retargeting.
About No Fear Speaking
No Fear Speaking is a book by Joe Yazbeck, sold alongside his executive coaching practice, Prestige Leadership Advisors. The offer is a bestselling book at the front and high-value leadership training behind it — the structure a funnel is built for, since the book's job is to identify buyers cheaply rather than to make money itself.
Source: nofearspeaking.com (archived 2023)
The challenge
- Book had no digital sales funnel — leaving revenue on the table
- No email automation to convert readers into course buyers
- Zero paid retargeting strategy in place
- Manual fulfillment process not scalable for digital growth
“The funnel Exchange Four built turned my book into a full business system. It runs while I sleep.”
The approach
- 01Free + Shipping funnel: capture buyer intent at near-zero friction
- 02Multi-step upsell sequence: OTOs, downsells, and bundles
- 03Full email automation: welcome, nurture, and conversion sequences
- 04Facebook and Instagram retargeting campaigns for cart abandonment
What funnel and automation work involves
A funnel gives each step one job: capture interest cheaply, then raise order value once someone has already bought. Email automation keeps it running without anyone remembering to send anything — a welcome sequence, follow-up for the people who did not convert, reminders for abandoned carts.
Reading the numbers
A free-plus-shipping offer is not priced to profit. It exists to convert a stranger into a buyer at near-zero friction, because someone who has paid anything at all behaves differently from someone who downloaded a PDF. Everything after that — the upsells, the downsells, the bundles — is where the economics actually sit, which is why funnel results have to be read across the whole sequence rather than at the first step.
Related reading
Campaign summary
- Client
- No Fear Speaking
- Industry
- Publishing / Online Course
- Service
- Sales Funnel + Email Automation
- Website
- nofearspeaking.com