Jordan Samuel

Jordan Samuel is a premium skincare brand with a growing direct-to-consumer channel. Exchange Four managed Google Ads and SEO over a 9-month engagement.

• Underperforming Google Ads with low optimization score (82.6%)
• Organic search traffic not growing — missing keyword opportunities
• Limited paid search structure across only 2 campaigns
• No systematic approach to ad spend scaling

1. 01Complete Google Ads rebuild: 35+ campaigns across search & shopping
2. 02Aggressive keyword expansion targeting niche skincare terms
3. 03Technical SEO overhaul and ongoing content optimization
4. 04Shopping feed optimization for Google Merchant Center

Paid search is bought attention, so structure decides whether it pays. Campaigns are built around buyer intent rather than product names, budget concentrates on the searches that convert, and the terms that waste money are excluded deliberately. Conversion tracking has to be right before any of it can be judged — an account without it is guessing.

675% ROAS is roughly $6.75 returned per dollar spent — against average ecommerce Google Ads performance of about 3.3× to 4.2×, that is comfortably above benchmark. Read it together with the 35+ campaigns running simultaneously, though: that many campaigns is a structural choice, and it only pays when each one is tightly scoped enough to be judged on its own numbers.

• Source: Ecommerce ROAS benchmarks

• What Is a Good ROAS? How Owner-Operators Should Read Return on Ad Spend
• What Is Customer Acquisition Cost — And What Should Yours Be?

Client

Jordan Samuel

Industry

Beauty & Skincare

Service

Google Ads + SEO

Website

jordansamuel.com