← Case studies
Ecommerce / Religious · Google Ads (PPC)
ChurchBanners.com
$220K Generated in 90 Days at 18× ROAS.
churchbanners.com- $220K
- Revenue generated in 3 months
- 18×
- Return on Ad Spend (ROAS)
- 457+
- Conversions in 3 months
- $28
- Cost per conversion achieved
Background
ChurchBanners.com serves Christian communities with custom church signage. Exchange Four ran a precision Google PPC campaign with exceptional results.
The challenge
- Seasonal and niche audience with limited reach
- Previous campaigns not optimized for ecommerce conversion
- High competition for church supply keywords
- Cost per conversion too high to be profitable at scale
“$220,000 in 3 months from a $12,000 ad spend. Exchange Four delivered results we didn't think were achievable.”
The approach
- 01Intent-focused keyword strategy targeting ready-to-buy searches
- 02Shopping campaigns with optimized product feed and bid strategy
- 03Landing page and checkout optimization for religious buyers
- 04Negative keyword refinement to eliminate wasted spend
Campaign summary
- Client
- ChurchBanners.com
- Industry
- Ecommerce / Religious
- Service
- Google Ads (PPC)
- Website
- churchbanners.com