Eco-Pro Plumbing

Eco-Pro Plumbing & Drains is a residential and commercial plumbing company in Ontario, Canada. Exchange Four ran a local SEO campaign to dominate their service area.

Eco-Pro Plumbing is a family-owned firm covering residential, commercial and industrial work, offering 24/7 emergency service, drain cleaning, repairs, installation and camera inspections. Emergency trades have an unusual search profile: the customer is not comparing options, they need someone now, and whoever appears in the local results at that moment usually gets the call.

Source: ecoproplumbing.ca (archived 2024)

• Low visibility in competitive local plumbing search market
• Plumbing is emergency-driven — top rankings are critical for calls
• Website not optimized for local search intent
• Competitors outranking on key service + location keywords

1. 01Full local SEO strategy: Google Business Profile + service pages
2. 02Structured service area content for each city and municipality served
3. 03Technical SEO: page speed, mobile optimization, schema markup
4. 04Review generation strategy to build local trust signals

Organic growth comes from three things done consistently: removing what stops search engines reading the site, publishing pages that answer what buyers actually search for, and earning enough credibility signals to rank. None of it is fast, and the work compounds — which is why results here are reported over months.

248% more new users is the traffic figure, but structured service-area content is the part that does the work here — a page for each city and municipality served, because a homeowner searches with their own town attached. Local search practitioners rank Google Business Profile signals as the most influential factor in local results, and for emergency trades the map pack is very often the entire market.

• Source: Local search ranking factors

• Why Isn't My Marketing Generating Leads? A Diagnostic For Owner-Led Companies
• How Much Should a Small Business Spend on Marketing?

Client

Eco-Pro Plumbing

Industry

Plumbing / Home Services

Service

SEO

Website

ecoproplumbing.ca