← Case studies
Ecommerce / Appliances · Google Ads
WineBeerCoolerDirect
222% Revenue Growth. Rebuilt From $0 in One Month.
winebeercoolerdirect.com
- +222%
- Online store revenue in first month
- +69%
- Conversion rate improvement
- +88%
- Order volume increase
- $16.4K
- Revenue recovered in month one
Background
WineBeerCoolerDirect sells premium wine and beer refrigerators online via Shopify. Sales had completely stalled. Exchange Four diagnosed the root cause and rebuilt everything.
The challenge
- Shopify store sales crashed from $70K/month to $0 over 1 year
- Incorrect pricing data being sent to Google Shopping campaigns
- Wrong products being advertised in Google Merchant Center
- Google Ads campaigns running unchecked with structural bugs
“Our sales had died completely. Exchange Four diagnosed the problem, fixed it, and generated $16,000 in our first month back. Remarkable.”
The approach
- 01In-depth analysis discovered pricing errors + Merchant Center misconfiguration
- 02Fixed Google Merchant Center product feed — correct products and prices
- 03Rebuilt Google Ads campaigns with correct conversion tracking
- 04Website conversion optimization: improved UX and purchase flow
Campaign summary
- Client
- WineBeerCoolerDirect
- Industry
- Ecommerce / Appliances
- Service
- Google Ads
- Website
- winebeercoolerdirect.com