Reliable Translations

Reliable Translations is a professional B2B translation and localization firm. Exchange Four ran Google Ads and an organic SEO strategy to drive qualified enterprise leads.

The company serves a broader base than the phrase “translation services” suggests: its own site lists businesses, government, healthcare, schools and law firms, in “any language.” It also sells on precision rather than speed, leading with “honest, detail-oriented and precise translations.” Both facts shape what the campaign had to target — buyers in those sectors search deliberately, often with compliance or legal exposure behind the request, and they compare on credibility before price.

Source: reliabletranslations.com

• Low volume of qualified B2B leads from digital channels
• Generic organic search traffic — not converting to enterprise clients
• Google Ads not structured for B2B high-intent buyer journey
• Limited brand recognition in competitive language services market

1. 01B2B intent keyword strategy: targeting "enterprise translation services" tier
2. 02Google Ads campaigns structured around buyer journey stages
3. 03SEO expansion: 16,000 new organic users in 6 months
4. 04Landing pages optimized for enterprise decision-maker conversion

Paid search is bought attention, so structure decides whether it pays. Campaigns are built around buyer intent rather than product names, budget concentrates on the searches that convert, and the terms that waste money are excluded deliberately. Conversion tracking has to be right before any of it can be judged — an account without it is guessing.

672 qualified leads is the figure to read carefully, because “qualified” is doing the work. Volume alone tells an owner nothing — what matters is the share of enquiries a salesperson would accept and what each costs to produce. A pipeline closing six figures from 672 leads is a different business from one needing ten times the volume for the same result.

• How to Qualify Leads: The Scoring System That Stops Owners Wasting Time on Bad Fits
• Cost Per Lead vs Cost Per Acquisition: Which Number Should an Owner Actually Run On?

Client

Reliable Translations

Industry

B2B Professional Services

Service

Google Ads + SEO

Website

reliabletranslations.com