drjspages.com

Dr. J is a diabetes doctor and natural wellness expert selling books, programs, and supplements. Exchange Four ran a full-service marketing engagement including funnels, ads, SEO, and YouTube.

Dr Jonathan Spages, DC practises functional medicine in Florida with a focus on reversing type 2 diabetes, publishing around A1c reduction, weight loss and reducing medication. The content is health information sold alongside paid programmes, which is a category held to a higher evidential bar by search engines than most — medical topics attract more scrutiny, not less.

Source: drjspages.com

• Low organic traffic to website and YouTube channel
• No automated sales funnel for converting readers to buyers
• Zero structured paid advertising strategy
• Needed to scale from 0 product sales to sustainable revenue

1. 01Full-funnel architecture: free content → email list → paid offers
2. 02YouTube channel content strategy driving 2M+ organic views
3. 03Facebook ad campaigns targeting diabetes and wellness audiences
4. 04SEO content strategy publishing high-value medical content weekly

A funnel gives each step one job: capture interest cheaply, then raise order value once someone has already bought. Email automation keeps it running without anyone remembering to send anything — a welcome sequence, follow-up for the people who did not convert, reminders for abandoned carts.

7,000% traffic growth and 6,055 subscribers in six months belong together: the traffic is the top of a funnel and the subscribers are the only part with any value attached. In a health practice the sequence is content, then list, then paid programme — and the list is where an owner should be looking, because traffic that never leaves an email address never becomes anything.

• Source: How long SEO takes (survey of 75 specialists)

• What Is a Sales Funnel? How Owner-Led Companies Turn Demand Into Revenue
• Why Reactivating Old Leads Beats Buying New Ones

Client

drjspages.com

Industry

Healthcare / Wellness

Service

Sales Funnels + Full-Service Marketing

Website

drjspages.com