← Case studies
Fintech / Payments · Social Media — Influencer Campaign
PayTM
50 Million Views in 72 Hours.
paytm.com- 50M+
- Video views achieved
- 72hrs
- Campaign duration to hit milestone
- 100%
- Revenue closed in first month
- Top 3
- Trending on Facebook India during campaign
Background
PayTM wanted to amplify their latest TV commercial across social media platforms using an influencer-driven approach for maximum organic reach and engagement.
The challenge
- TV commercial needed extended digital life beyond broadcast
- Required rapid, mass-scale organic engagement — not paid views
- Target: tens of millions of views within a short window
- Engagement quality (shares, comments) as important as raw views
“50 million organic views in 72 hours is extraordinary. Exchange Four's influencer network and execution were flawless.”
The approach
- 01Deployed multi-platform influencer network across Facebook and YouTube
- 02Organic seeding strategy creating viral sharing momentum
- 03Real-time monitoring and amplification of highest-performing content
- 04Engagement-first approach: comments, shares and reactions prioritized
Campaign summary
- Client
- PayTM
- Industry
- Fintech / Payments
- Service
- Social Media — Influencer Campaign
- Website
- paytm.com