Ecommerce / Faucets · Full-Service Marketing
Aquanutech.com
400% Revenue Growth in 3 Months.
aquanutech.com
- +206%
- Sales increase in 3 months
- +93%
- Session growth across the store
- +53%
- Conversion rate improvement
- +400%
- Revenue growth vs prior period
Background
Aquanutech sells premium faucet and water filtration products via Shopify. They came to Exchange Four with sales that had collapsed from $70K/month to nearly zero over 12 months.
About Aquanutech.com
AquaNuTech sells eco-friendly kitchen water products — instant hot and cold water taps, filtration faucets and filtration systems — direct to consumers through Shopify. It is a considered purchase with an installation dimension, which puts more weight on product information and pricing accuracy than an impulse category would.
Source: aquanutech.com
The challenge
- Sales crashed from $70K/month to $0 over 12 months
- Incorrect product pricing displayed on website
- Google Ads campaigns running with major structural bugs
- Google Merchant Center misconfigured — wrong products advertised
- No working analytics or conversion tracking
“Exchange Four turned a stalled ecommerce store into a growth machine. The results exceeded every benchmark we set.”
The approach
- 01Deep analysis identified root causes: pricing errors + Ads bugs
- 02Rebuilt Google Ads campaigns and fixed Merchant Center feed
- 03Implemented correct analytics and conversion tracking infrastructure
- 04Launched Facebook and Instagram ad campaigns
- 05Conversion rate optimization across all key landing pages
What a full-service engagement involves
When several things are broken at once, order matters more than effort. Diagnosis comes first — pricing errors, broken tracking, misconfigured product feeds — because optimising on top of bad data produces confident wrong answers. Only then is it worth rebuilding campaigns, and only after that is it worth spending more.
Reading the numbers
This one is worth reading as a recovery rather than a growth story: the deck records sales falling from $70K a month to almost nothing over a year, with pricing errors on the site, structural faults in the ad account and a misconfigured product feed. Note the headline and the key figure disagree — the page headline says 400% revenue growth, the key result says +206% sales in three months. Both appear as the deck recorded them.
- Source: Ecommerce ROAS benchmarks
Related reading
Campaign summary
- Client
- Aquanutech.com
- Industry
- Ecommerce / Faucets
- Service
- Full-Service Marketing
- Website
- aquanutech.com