AOP Consultancy

A recruitment consulting firm based in India targeting the highly competitive HR outsourcing market. Engaged Exchange Four for a 6-month SEO and content strategy.

AOP describes itself as delivering affordable human resources and recruiting services to small and medium-sized businesses across Delhi NCR, under the banner “outsource human resource solutions.” Its published services extend past recruitment into business communication skills training — a spread that widens the range of search terms a buyer might arrive on.

Source: aopconsultancy.in (archived 2023)

• Low organic visibility in a competitive B2B market
• No content strategy — publishing inconsistently
• Target keyword "HR Consultancy in Gurgaon" dominated by larger firms
• Minimal phone inquiry volume from digital channels

1. 01Comprehensive SEO audit and technical optimization
2. 02Strategic content creation and cross-platform posting
3. 03Targeted keyword strategy focused on high-intent local terms
4. 04Google Business Profile optimization and citation building

Organic growth comes from three things done consistently: removing what stops search engines reading the site, publishing pages that answer what buyers actually search for, and earning enough credibility signals to rank. None of it is fast, and the work compounds — which is why results here are reported over months.

Six months is the honest part of this result. In a survey of 75 SEO specialists, 82% put the point at which organic traffic measurably increases at around six months, with full effect at twelve to twenty-four — so a #1 ranking and 46,500 monthly sessions inside a six-month engagement is at the fast end of a normal curve, not outside it. The number that converts to money is the 2,110 phone enquiries.

• Source: How long SEO takes (survey of 75 specialists)

• Cost Per Lead vs Cost Per Acquisition: Which Number Should an Owner Actually Run On?
• Why Isn't My Marketing Generating Leads? A Diagnostic For Owner-Led Companies

Client

AOP Consultancy

Industry

HR / Recruitment

Service

SEO + Content Creation

Website

aopconsultancy.in