← Case studies
Music / Artist · Viral Promotion & PR
Shayan Italia
100M Views in 30 Days.
- 101M+
- Total video views
- 208M
- Total watch time (minutes)
- 128,323
- Likes received
- 17,339
- Shares across platforms
Background
An Indian National Anthem piano rendition seeded across Exchange Four's 50M+ user network and amplified via YouTube advertising targeting patriotic and classical music audiences.
Media coverage
- Times of India — “Secunderabad boy wins internet”
- The Hindu — “Jana Gana Mana rhythmic rendition”
- The Statesman — “Shayan Italia smashes national anthem records”
- Deccan Chronicle — “Ode to the Motherland”
- Outlook India — “This rendition becomes viral sensation”
- Mumbai Live — “Indian National Anthem trending on social”
Campaign summary
- Client
- Shayan Italia
- Industry
- Music / Artist
- Service
- Viral Promotion & PR
- Website
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