Alborzismiles

Alborzismiles is a dental practice competing in a saturated local healthcare market. Exchange Four ran an aggressive SEO campaign over 8 months.

Alborzi Orthodontics is a two-orthodontist practice — Alexa Alborzi, DDS, MDS and Schuyler Tang, DDS, MDS — offering Invisalign, metal and clear braces from San Mateo and Half Moon Bay, and leading with a free smile assessment. Orthodontics is a high-value, once-in-a-lifetime purchase researched heavily and bought locally, which puts almost all the weight on being found in the right town.

Source: alborzismiles.com

• Dental market is extremely competitive for local search
• Low organic keyword rankings — barely appearing in local results
• Website not structured for search engine crawlability
• Patients finding competitors instead

1. 01Full technical SEO audit and website restructuring
2. 02Keyword strategy covering treatments, locations, and patient intent
3. 03Content expansion targeting dental procedure queries
4. 04Google Business Profile optimization for local map pack

Organic growth comes from three things done consistently: removing what stops search engines reading the site, publishing pages that answer what buyers actually search for, and earning enough credibility signals to rank. None of it is fast, and the work compounds — which is why results here are reported over months.

Forty-three page-one keywords matters more than the traffic figure beside it, because orthodontic search is a small set of high-intent phrases attached to place names — treatment plus town, repeated across a catchment. Ranking broadly across that set is what fills a diary. Google Business Profile signals are rated the strongest lever in local results, which is where a practice with two locations has to compete twice.

• Source: Local search ranking factors

• Cost Per Lead vs Cost Per Acquisition: Which Number Should an Owner Actually Run On?
• How to Calculate Customer Lifetime Value (And Use It to Set Your Acquisition Budget)

Client

Alborzismiles

Industry

Healthcare / Dental

Service

SEO

Website

alborzismiles.com