Livpure

The #CuttingPaani brand campaign delivered over 225,000 views, supported by full video SEO and a social seeding strategy.

Livpure is an Indian consumer appliance brand best known for water purifiers. The campaign recorded here, #CuttingPaani, is brand advertising rather than direct response — the objective is that a category becomes associated with a name, which is measured in reach and recall rather than in orders.

Source: ExchangeFour YouTube credential deck

A channel grows on two things: the recommendation system deciding a video is worth suggesting, and search finding it. Titles, descriptions and thumbnails are ranking factors rather than decoration, and the platform optimises for whether viewers stay — so watch time and retention matter more than raw views.

225,000 views is modest beside the other campaigns on this list, and that is a function of objective rather than performance. A hashtag brand campaign is not trying to accumulate a channel's watch time — it is trying to attach a phrase to a product for a defined period. The deck records the work as video SEO plus social seeding, which is the combination used when a video has to be findable after the campaign window closes rather than only during it.

• Source: How the YouTube algorithm ranks video

• Why Most Marketing Reporting Doesn't Prove Anything

Client

Livpure

Industry

Consumer Appliances

Service

Brand Promotion

Website

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